top of page

Our founder & head designer, Dave

citrus Illustrations orange-65.png

Dave and Phillip in head to toe On the Rocks

A Note from our Founder

My brother and I spent most of our youth in Southern California in the 1980's, listening to new wave music and hanging out with friends at the beach or one of many local pool parties - an idyllic life to say the least. 


My brother and I shared a common passion to look great in order to get dates. And neither of us could find short sleeve shirts and shorts that made us look good. All those boxy cuts out there hid whatever gains we were making in our fitness routines and it couldn't be more frustrating. Why couldn't someone make a shirt that actually made us look awesome? To this day, I was not able to find it, so I set out to create it myself. 

Our unique perfect cut actually solves these problems. Our shirts and shorts are cut to enhance your physique, while remaining super comfortable. And our vibrant, fun designs allow you to show off your distinct style.

I started On the Rocks because I believe that well-fitting clothing can enhance your physique and increase your confidence, in any social setting.  

I've always had a passion for design. I guess you could say clothing has been in my blood from day one; my dad owned a men's clothing store in the 1960's and my grandmother was a fashion designer of high-end women's gowns, mostly for the Hollywood elite of the 1940's.

We spent months working tirelessly with our factory team in Vietnam to craft our perfect cut clothing to make your body look its absolute best and to make you feel great.

I'm proud to offer you men's clothing that will actually enhance your physique and give you confidence that you're looking your absolute best, in any social setting.

I hope you love our clothing as much

as we have loved creating it for you.

- Dave

On the Rocks primary logo white.png

Our Mission

 We aim to provide confidence, energy and swagger,

in relaxed social settings, through clothing that provides fit and design aimed to enhance a man's physical appearance and reflect his bold, unique style.

bottom of page